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IT IS WHAT IT ISN'T, 2015

Timeanddesire / St Marie + Walker (Artist/Creator)
Toronto, Canada

Comment Film Info & Credits
IT IS WHAT IT ISN’T is a collection of text by Timeanddesire, that is the result of deliberating over life's finer and more puzzling questions. This new work will offer a break from the normativity of marketing by introducing a series of messages that present a worldview antithetical to the one often portrayed in advertising. These “aphorisms of the contemplative mind” will be presented in slightly less than expected ways in hopes of striking out from the anticipated nature of billboards and to draw in the viewer’s attention. In this way Timeanddesire challenge viewers to explore the absurdity of human nature by reflecting on the less obvious and more oblique regions of life. www.timeanddesire.com